{"id":1571,"date":"2024-12-19T14:39:50","date_gmt":"2024-12-19T13:39:50","guid":{"rendered":"https:\/\/julienbrasseur.be\/?page_id=1571"},"modified":"2024-12-19T14:39:51","modified_gmt":"2024-12-19T13:39:51","slug":"blog","status":"publish","type":"page","link":"https:\/\/julienbrasseur.be\/index.php\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-1337 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-de-contenus tag-content-assets tag-content-marketing tag-intelligence-collective tag-strategie tag-workshop entry\">\n<h2 class=\"wp-block-post-title\"><a href=\"https:\/\/julienbrasseur.be\/index.php\/2023\/10\/13\/contenus-plus-efficaces-grace-a-aux-content-assets\/\" target=\"_self\" >Produisez des contenus plus efficaces gr\u00e2ce \u00e0 aux content assets<\/a><\/h2>\n\n<figure class=\"alignwide wp-block-post-featured-image\"><a href=\"https:\/\/julienbrasseur.be\/index.php\/2023\/10\/13\/contenus-plus-efficaces-grace-a-aux-content-assets\/\" target=\"_self\"  ><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/julienbrasseur.be\/wp-content\/uploads\/2023\/10\/Design-sans-titre-3.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Produisez des contenus plus efficaces gr\u00e2ce \u00e0 aux content assets\" style=\"object-fit:cover;\" srcset=\"https:\/\/julienbrasseur.be\/wp-content\/uploads\/2023\/10\/Design-sans-titre-3.png 1200w, https:\/\/julienbrasseur.be\/wp-content\/uploads\/2023\/10\/Design-sans-titre-3-300x157.png 300w, https:\/\/julienbrasseur.be\/wp-content\/uploads\/2023\/10\/Design-sans-titre-3-1024x536.png 1024w, https:\/\/julienbrasseur.be\/wp-content\/uploads\/2023\/10\/Design-sans-titre-3-768x402.png 768w, https:\/\/julienbrasseur.be\/wp-content\/uploads\/2023\/10\/Design-sans-titre-3-640x335.png 640w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/><\/a><\/figure>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Soyez plus efficace dans votre communication en identifiant, ma\u00eetrisant et alimentant vos content assets <\/p><\/div>\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n<div class=\"wp-block-post-date\"><time datetime=\"2023-10-13T14:51:36+02:00\">13 octobre 2023<\/time><\/div>\n<\/li><li class=\"wp-block-post post-1311 post type-post status-publish format-standard has-post-thumbnail hentry category-podcast tag-communication tag-communication-strategique tag-corporate-communication tag-gini-dietrich tag-integrated-communication tag-marketing tag-outsource tag-peso-model tag-peso-model-kit tag-podcast tag-public-relations tag-spinsucks entry\">\n<h2 class=\"wp-block-post-title\"><a href=\"https:\/\/julienbrasseur.be\/index.php\/2021\/01\/10\/concevez-des-strategies-de-communication-en-jouant-interview-de-katleen-peeters-outsource\/\" target=\"_self\" >Concevez des strat\u00e9gies de communication en jouant &#8211; interview de Katleen Peeters (Outsource)<\/a><\/h2>\n\n<figure class=\"alignwide wp-block-post-featured-image\"><a href=\"https:\/\/julienbrasseur.be\/index.php\/2021\/01\/10\/concevez-des-strategies-de-communication-en-jouant-interview-de-katleen-peeters-outsource\/\" target=\"_self\"  ><img decoding=\"async\" width=\"1200\" height=\"700\" src=\"https:\/\/julienbrasseur.be\/wp-content\/uploads\/2021\/01\/Katleen-peeters.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Concevez des strat\u00e9gies de communication en jouant &#8211; interview de Katleen Peeters (Outsource)\" style=\"object-fit:cover;\" srcset=\"https:\/\/julienbrasseur.be\/wp-content\/uploads\/2021\/01\/Katleen-peeters.png 1200w, https:\/\/julienbrasseur.be\/wp-content\/uploads\/2021\/01\/Katleen-peeters-300x175.png 300w, https:\/\/julienbrasseur.be\/wp-content\/uploads\/2021\/01\/Katleen-peeters-1024x597.png 1024w, https:\/\/julienbrasseur.be\/wp-content\/uploads\/2021\/01\/Katleen-peeters-768x448.png 768w, https:\/\/julienbrasseur.be\/wp-content\/uploads\/2021\/01\/Katleen-peeters-640x373.png 640w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/><\/a><\/figure>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Vous aurez en effet remarqu\u00e9 quand on fait de la communication qu\u2019il n\u2019est pas toujours simple de faire s\u2019aligner le management, les ressources humaines, le marketing, les sales, le juridique\u2026 ? Pourquoi ? Cela peut s\u2019expliquer par des objectifs, des priorit\u00e9s, des cultures, voire des langages forts diff\u00e9rents\u2026&nbsp;Cons\u00e9quence, les actions de communication initi\u00e9es par ses\u2026 <\/p><\/div>\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n<div class=\"wp-block-post-date\"><time datetime=\"2021-01-10T21:30:48+01:00\">10 janvier 2021<\/time><\/div>\n<\/li><li class=\"wp-block-post post-1283 post type-post status-publish format-standard has-post-thumbnail hentry category-podcast tag-communication tag-communication-strategique tag-corporate-communication tag-finn tag-kristien-vermoesen tag-marketing tag-podcast tag-public-relations tag-thoughtleadership entry\">\n<h2 class=\"wp-block-post-title\"><a href=\"https:\/\/julienbrasseur.be\/index.php\/2020\/11\/27\/le-thoughtleadership-comment-la-communication-met-lentreprise-en-projet\/\" target=\"_self\" >Le thoughtleadership : comment la communication met l&rsquo;entreprise en projet<\/a><\/h2>\n\n<figure class=\"alignwide wp-block-post-featured-image\"><a href=\"https:\/\/julienbrasseur.be\/index.php\/2020\/11\/27\/le-thoughtleadership-comment-la-communication-met-lentreprise-en-projet\/\" target=\"_self\"  ><img decoding=\"async\" width=\"1200\" height=\"700\" src=\"https:\/\/julienbrasseur.be\/wp-content\/uploads\/2020\/11\/FINN-Kristien-Vemoesen-WP.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Le thoughtleadership : comment la communication met l&rsquo;entreprise en projet\" style=\"object-fit:cover;\" srcset=\"https:\/\/julienbrasseur.be\/wp-content\/uploads\/2020\/11\/FINN-Kristien-Vemoesen-WP.png 1200w, https:\/\/julienbrasseur.be\/wp-content\/uploads\/2020\/11\/FINN-Kristien-Vemoesen-WP-300x175.png 300w, https:\/\/julienbrasseur.be\/wp-content\/uploads\/2020\/11\/FINN-Kristien-Vemoesen-WP-1024x597.png 1024w, https:\/\/julienbrasseur.be\/wp-content\/uploads\/2020\/11\/FINN-Kristien-Vemoesen-WP-768x448.png 768w, https:\/\/julienbrasseur.be\/wp-content\/uploads\/2020\/11\/FINN-Kristien-Vemoesen-WP-640x373.png 640w\" sizes=\"(max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/><\/a><\/figure>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Et si le r\u00f4le de la communication \u00e9tait de confier un nouveau projet aux entreprises ? Celui d&rsquo;identifier leur contribution possible \u00e0 une probl\u00e9matique de soci\u00e9t\u00e9, de mobiliser les parties prenantes internes et externes permettant de l&rsquo;adresser et enfin, d&rsquo;utiliser la communication pour aligner, harmoniser ces efforts et rendre compte de leurs r\u00e9sultats ? L\u2019\u00e9pisode\u2026 <\/p><\/div>\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n<div class=\"wp-block-post-date\"><time datetime=\"2020-11-27T10:18:55+01:00\">27 novembre 2020<\/time><\/div>\n<\/li><\/ul><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"class_list":["post-1571","page","type-page","status-publish","hentry","entry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/julienbrasseur.be\/index.php\/wp-json\/wp\/v2\/pages\/1571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/julienbrasseur.be\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/julienbrasseur.be\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/julienbrasseur.be\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/julienbrasseur.be\/index.php\/wp-json\/wp\/v2\/comments?post=1571"}],"version-history":[{"count":1,"href":"https:\/\/julienbrasseur.be\/index.php\/wp-json\/wp\/v2\/pages\/1571\/revisions"}],"predecessor-version":[{"id":1573,"href":"https:\/\/julienbrasseur.be\/index.php\/wp-json\/wp\/v2\/pages\/1571\/revisions\/1573"}],"wp:attachment":[{"href":"https:\/\/julienbrasseur.be\/index.php\/wp-json\/wp\/v2\/media?parent=1571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}