{"id":1017,"date":"2018-09-04T12:49:42","date_gmt":"2018-09-04T10:49:42","guid":{"rendered":"https:\/\/julienbrasseurpr.wordpress.com\/?p=1017"},"modified":"2020-11-11T10:37:12","modified_gmt":"2020-11-11T09:37:12","slug":"podcast-a-pr-of-it-12-les-nouveaux-roles-de-la-creativite-interview-de-sven-nijs","status":"publish","type":"post","link":"https:\/\/julienbrasseur.be\/index.php\/2018\/09\/04\/podcast-a-pr-of-it-12-les-nouveaux-roles-de-la-creativite-interview-de-sven-nijs\/","title":{"rendered":"Les nouveaux r\u00f4les de la cr\u00e9ativit\u00e9 &#8211; interview de Sven Nijs"},"content":{"rendered":"<p>[soundcloud url=\u00a0\u00bbhttps:\/\/api.soundcloud.com\/tracks\/495015612&Prime; params=\u00a0\u00bbcolor=#ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true&amp;visual=true\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb height=\u00a0\u00bb300&Prime; iframe=\u00a0\u00bbtrue\u00a0\u00bb \/]<br \/>\n<strong>Les nouveaux r\u00f4les de la cr\u00e9ativit\u00e9 <\/strong><br \/>\nAu cours des derniers mois, j\u2019ai \u00e9t\u00e9 amen\u00e9 \u00e0 reconsid\u00e9rer le r\u00f4le de mon m\u00e9tier dans la soci\u00e9t\u00e9, la mani\u00e8re dont les Relations Publiques peuvent contribuer \u00e0 l\u2019\u00e9volution de notre soci\u00e9t\u00e9. Comment peuvent-elles aider \u00e0 accompagner les n\u00e9cessaires changements auxquels nous seront toutes et tous confront\u00e9s.<br \/>\nSi les notions de transparence, d\u2019impact et de preuve me semblaient essentielles pour que les organisations puissent inspirer la confiance n\u00e9cessaire aupr\u00e8s de leurs publics pour entamer de nouvelles d\u00e9marches soci\u00e9tales, la notion de la cr\u00e9ativit\u00e9 permettant de rendre ses d\u00e9marches intelligibles et attrayantes me semble aujourd\u2019hui \u00e9galement imp\u00e9rative.<br \/>\nCette prise de conscience n\u2019est pas \u00e9trang\u00e8re aux nombreuses discussions passionnantes que j\u2019ai pu avoir avec Sven Nijs avec qui j\u2019ai travaill\u00e9 chez Voice.<br \/>\nDans cet \u00e9pisode, nous allons poursuivre \u00e0 nouveau une discussion passionnante sur le r\u00f4le de la cr\u00e9ativit\u00e9 dans notre soci\u00e9t\u00e9, son \u00e9volution au sein des agences et le besoin imp\u00e9ratif d\u2019int\u00e9grer la cr\u00e9ativit\u00e9 dans des d\u00e9marches de communications \u00ab\u00a0CSR\u00a0\u00bb.<br \/>\nAvec Sven, j\u2019aborderai \u00e9galement une question qui me semble fondamentale dans l\u2019\u00e9volution des agences de communication\u00a0: la cr\u00e9ativit\u00e9 est-elle l\u2019affaire d\u2019un homme\/d\u2019une femme ou est un processus collectif \u00e0 mettre en place\u00a0?<br \/>\nJe remercie Sven pour son temps et toutes ces discussions passionnantes que nous avons pu avoir et que nous aurons encore, j\u2019en suis s\u00fbr.<br \/>\nBonne \u00e9coute.<br \/>\n<strong>Liens de l\u2019\u00e9pisode\u00a0: <\/strong><\/p>\n<ul>\n<li>Don&rsquo;t find a job, find a mission | Celeste Headlee | TEDxAugusta &#8211; <a href=\"https:\/\/www.youtube.com\/watch?v=VVx6ntr5OqI\">https:\/\/www.youtube.com\/watch?v=VVx6ntr5OqI<\/a><\/li>\n<li>Les Podcasts de Sven Nijs :\n<ul>\n<li>Serial\u00a0: <a href=\"https:\/\/serialpodcast.org\/\">https:\/\/serialpodcast.org\/<\/a><\/li>\n<li>Open University &#8211; \u00ab\u00a0Generating ideas\u00a0\u00bb &#8211; <a href=\"https:\/\/itunes.apple.com\/be\/podcast\/facilitating-creative-thinking-for-ipad-mac-pc\/id380223911?mt=2&amp;i=1000411350318\">https:\/\/itunes.apple.com\/be\/podcast\/facilitating-creative-thinking-for-ipad-mac-pc\/id380223911?mt=2&amp;i=1000411350318<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>[soundcloud url=\u00a0\u00bbhttps:\/\/api.soundcloud.com\/tracks\/495015612&Prime; params=\u00a0\u00bbcolor=#ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true&amp;visual=true\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb height=\u00a0\u00bb300&Prime; iframe=\u00a0\u00bbtrue\u00a0\u00bb \/] Les nouveaux r\u00f4les de la cr\u00e9ativit\u00e9 Au cours des derniers mois, j\u2019ai \u00e9t\u00e9 amen\u00e9 \u00e0 reconsid\u00e9rer le r\u00f4le de mon m\u00e9tier dans la soci\u00e9t\u00e9, la mani\u00e8re dont les Relations Publiques peuvent contribuer \u00e0 l\u2019\u00e9volution de notre soci\u00e9t\u00e9. Comment peuvent-elles aider \u00e0 accompagner les n\u00e9cessaires changements auxquels nous seront &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/julienbrasseur.be\/index.php\/2018\/09\/04\/podcast-a-pr-of-it-12-les-nouveaux-roles-de-la-creativite-interview-de-sven-nijs\/\" class=\"more-link\">Continuer la lecture <span class=\"screen-reader-text\"> \u00ab\u00a0Les nouveaux r\u00f4les de la cr\u00e9ativit\u00e9 &#8211; interview de Sven Nijs\u00a0\u00bb<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[12],"tags":[94,187,235,281,300,301,343],"class_list":["post-1017","post","type-post","status-publish","format-standard","hentry","category-podcast","tag-corporate-communication","tag-intelligence-collective","tag-media-relations","tag-pr","tag-publicrelations","tag-purpose-marketing","tag-socialmedia","entry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/julienbrasseur.be\/index.php\/wp-json\/wp\/v2\/posts\/1017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/julienbrasseur.be\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/julienbrasseur.be\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/julienbrasseur.be\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/julienbrasseur.be\/index.php\/wp-json\/wp\/v2\/comments?post=1017"}],"version-history":[{"count":1,"href":"https:\/\/julienbrasseur.be\/index.php\/wp-json\/wp\/v2\/posts\/1017\/revisions"}],"predecessor-version":[{"id":1248,"href":"https:\/\/julienbrasseur.be\/index.php\/wp-json\/wp\/v2\/posts\/1017\/revisions\/1248"}],"wp:attachment":[{"href":"https:\/\/julienbrasseur.be\/index.php\/wp-json\/wp\/v2\/media?parent=1017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/julienbrasseur.be\/index.php\/wp-json\/wp\/v2\/categories?post=1017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/julienbrasseur.be\/index.php\/wp-json\/wp\/v2\/tags?post=1017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}