{"id":699,"date":"2010-08-13T10:53:16","date_gmt":"2010-08-13T10:53:16","guid":{"rendered":"http:\/\/julienbrasseur.posterous.com\/web-pr-cas-detude"},"modified":"2010-08-13T10:53:16","modified_gmt":"2010-08-13T10:53:16","slug":"web-pr-cas-detude-2","status":"publish","type":"post","link":"https:\/\/julienbrasseur.be\/index.php\/2010\/08\/13\/web-pr-cas-detude-2\/","title":{"rendered":"WEB + PR = $$$ (Cas d&#039;??tude)"},"content":{"rendered":"\n<p><span style=\"font-family:Arial, sans-serif;\"><\/p>\n<div class='p_embed p_image_embed'><img decoding=\"async\" alt=\"Image003\" height=\"143\" src=\"http:\/\/julienbrasseur.be\/wp-content\/uploads\/2013\/02\/image003-2.jpg?w=142\" width=\"142\" \/><\/div>\n<p><\/span><span style=\"font-family:Arial, sans-serif;\"><\/span><\/p>\n<p><span style=\"font-family:Arial, sans-serif;\">Depuis quelques semaines, je suis en relation avec une PME wallonne qui vend ses produits principalement sur un internet.<\/span><\/p>\n<p><span style=\"font-family:Arial, sans-serif;\">Il se trouve que j&#8217;ai propos?? (on dit ??&nbsp;pitch??&nbsp;??, dans le jargon PR) success story ?? une radio francophone qui a accept?? le pitch et a r??alis?? un reportage sur l&#8217;entreprise. Le reportage a ??t?? diffus?? au d??but de cette semaine.<\/span><\/p>\n<p><span style=\"font-family:Arial, sans-serif;\"><\/span><\/p>\n<p><span style=\"font-family:Arial, sans-serif;\">Petit extrait d&#8217;une conversation t??l??phonique r??cente&nbsp;avec un repr??sentant de l&#8217;entreprise.<\/span><\/p>\n<p><span style=\"font-family:Arial, sans-serif;\">Moi&nbsp;:&nbsp;??&nbsp;Tiens, est-ce que vous avez ressenti l&#8217;impact de la diffusion du reportages sur les visites de votre site&nbsp;??&nbsp;<\/span><\/p>\n<p><span style=\"font-family:Arial, sans-serif;\">Lui&nbsp;: ??&nbsp;Pas qu&#8217;un peu&nbsp;!?? On a fait 9 fois plus de visites le jour de la diffusion et 4 fois plus de vente qu&#8217;un jour normal. Le second jour, on a re??u 4 fois plus de visites et vendu 2 fois plus qu&#8217;un jour normal??<\/span><\/p>\n<p><span style=\"font-family:Arial, sans-serif;\">Moi&nbsp;: ??&nbsp;Yeah&nbsp;!&nbsp;??<\/span><\/p>\n<p><span style=\"font-family:Arial, sans-serif;\">Quand je vous <a href=\"http:\/\/brasjul.wordpress.com\/2009\/04\/26\/web-pr-complementaires\/\">disais que les agences PR et web devait bosser ensemble&nbsp;<\/a>! <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depuis quelques semaines, je suis en relation avec une PME wallonne qui vend ses produits principalement sur un internet. Il se trouve que j???ai propos?? (on dit ? pitch?? ?, dans le jargon PR) success story ?  une radio francophone qui a accept?&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[18],"tags":[20,64,66,72,281,324,408],"class_list":["post-699","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-20","tag-casdtude","tag-casestudy","tag-collaboration","tag-pr","tag-roi","tag-web","entry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/julienbrasseur.be\/index.php\/wp-json\/wp\/v2\/posts\/699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/julienbrasseur.be\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/julienbrasseur.be\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/julienbrasseur.be\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/julienbrasseur.be\/index.php\/wp-json\/wp\/v2\/comments?post=699"}],"version-history":[{"count":0,"href":"https:\/\/julienbrasseur.be\/index.php\/wp-json\/wp\/v2\/posts\/699\/revisions"}],"wp:attachment":[{"href":"https:\/\/julienbrasseur.be\/index.php\/wp-json\/wp\/v2\/media?parent=699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/julienbrasseur.be\/index.php\/wp-json\/wp\/v2\/categories?post=699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/julienbrasseur.be\/index.php\/wp-json\/wp\/v2\/tags?post=699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}