{"id":991,"date":"2018-05-02T21:46:43","date_gmt":"2018-05-02T19:46:43","guid":{"rendered":"https:\/\/julienbrasseurpr.wordpress.com\/?p=991"},"modified":"2020-11-11T01:59:16","modified_gmt":"2020-11-11T00:59:16","slug":"9-interview-de-stephan-salberter","status":"publish","type":"post","link":"https:\/\/julienbrasseur.be\/index.php\/2018\/05\/02\/9-interview-de-stephan-salberter\/","title":{"rendered":"Interview de St\u00e9phan Salberter"},"content":{"rendered":"<p>Dans nos m\u00e9tiers de communicants, c\u2019est g\u00e9n\u00e9ralement l\u2019actualit\u00e9 qui guide nos choix \u00e9ditoriaux. Et d\u2019actu mon invit\u00e9 n\u2019en a pas manqu\u00e9 ces derniers temps, raison pour laquelle son choix s\u2019est impos\u00e9 naturellement.<br \/>\nJ\u2019accueille donc aujourd\u2019hui <a href=\"https:\/\/www.linkedin.com\/in\/stephansalberter\/\">St\u00e9phan Salberter,<\/a> qui apr\u00e8s un impressionnant parcours \u00e0 la t\u00eate de la commmunication corporate de grands noms de le finance, a r\u00e9cemment a fait coup sur coup parler de lui pour la cr\u00e9ation de son entreprise de consultance <a href=\"http:\/\/www.kersel.be\/\">Kersel\u00a0<\/a>; \u00a0avoir lanc\u00e9 <a href=\"https:\/\/www.rtbf.be\/webcreation\/actualites\/detail_l-ecole-19-cherche-ses-futurs-etudiants-codeurs?id=9805518\">Le 19<\/a>, un centre d\u2019autoformation au codage\u00a0; avoir rejoint <a href=\"https:\/\/pub.be\/fr\/stephan-salberter-vient-renforcer-akkanto\/\">Akkanto<\/a> en tant que Senior Advisor ou encore pour sa collaboration avec le cercle d\u2019affaires <a href=\"https:\/\/www.b19.be\/\">B19<\/a>.<br \/>\nIl ne m\u2019en fallait pas beaucoup plus pour lui proposer de passer une demi-heure \u00e0 \u00e9changer sur le r\u00f4le des RP dans l\u2019accompagnement du changement soci\u00e9tal.<br \/>\nAvec lui, nous avons abord\u00e9 l\u2019importance de retourner au c\u0153ur des missions initiales des entreprises pour entamer cette transition. J\u2019ai particuli\u00e8rement appr\u00e9ci\u00e9 sa fa\u00e7on de pr\u00e9senter la fonction de communication et de marketing \u00e0 savoir\u00a0:\u00a0 donner \u00e0 vos interlocuteurs les outils leur permettant de cr\u00e9er leurs propres histoires.<br \/>\nJ\u2019ai \u00e9galement profit\u00e9 de l\u2019avoir sous la main pour lui demander au vu de son beau parcours dans la communication corporate quelles \u00e9taient les qualit\u00e9s et points d\u2019am\u00e9liorations de RP qu\u2019ils avaient pu croiser.<br \/>\nVous le remarquerez Stephan manie les cases, les r\u00e9f\u00e9rences et les statistiques avec une aisance d\u00e9concertante.<br \/>\nAlors, je m\u2019excuse d\u2019embl\u00e9e sur les bruits de foreuses qui ont quelque peu perturb\u00e9 l\u2019interview, rassurez-vous elles se tairont apr\u00e8s quelques minutes.<br \/>\nMerci et bonne \u00e9coute\u00a0!<br \/>\n[soundcloud url=\u00a0\u00bbhttps:\/\/api.soundcloud.com\/tracks\/438167658&Prime; params=\u00a0\u00bbcolor=#ff5500&amp;amp;auto_play=false&amp;amp;hide_related=false&amp;amp;show_comments=true&amp;amp;show_user=true&amp;amp;show_reposts=false&amp;amp;show_teaser=true&amp;amp;visual=true\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb height=\u00a0\u00bb300&Prime; iframe=\u00a0\u00bbtrue\u00a0\u00bb \/]<br \/>\n<strong>O\u00f9 trouver Stephan Salberter :<\/strong><\/p>\n<ul>\n<li>Sur Twitter :\n<ul>\n<li><a href=\"https:\/\/twitter.com\/ssalberter?lang=fr\">https:\/\/twitter.com\/ssalberter<\/a><\/li>\n<\/ul>\n<\/li>\n<li>Sur le Web\n<ul>\n<li><a href=\"http:\/\/www.kersel.be\/\">http:\/\/www.kersel.be\/<\/a><\/li>\n<\/ul>\n<\/li>\n<li>Au B19 &#8211; <a href=\"https:\/\/www.b19.be\/\">https:\/\/www.b19.be\/<\/a><\/li>\n<li>A l\u2019\u00e9cole 19 &#8211; <a href=\"https:\/\/www.s19.be\/\">https:\/\/www.s19.be\/<\/a><\/li>\n<li>Sur CLN KCKC &#8211; https:\/\/www.cln-kcks.com<\/li>\n<\/ul>\n<p>&nbsp;<br \/>\n<strong>R\u00e9f\u00e9rences : <\/strong><\/p>\n<ul>\n<li>BlackRock wants to contribute to society. Why not tackle secret money &#8211; <a href=\"https:\/\/www.theguardian.com\/commentisfree\/2018\/feb\/03\/blackrock-society-secret-money\">https:\/\/www.theguardian.com\/commentisfree\/2018\/feb\/03\/blackrock-society-secret-money<\/a><\/li>\n<li>Enqu\u00eate meaningful brands Havas\u00a0: <a href=\"http:\/\/www.meaningful-brands.com\/en\">http:\/\/www.meaningful-brands.com\/en<\/a><\/li>\n<li>Pont des suicides &#8211; <a href=\"http:\/\/adage.com\/article\/creativity-pick-of-the-day\/samsung-life-insurance-transforms-seoul-suicide-site-healing-bridge\/239615\/\">http:\/\/adage.com\/article\/creativity-pick-of-the-day\/samsung-life-insurance-transforms-seoul-suicide-site-healing-bridge\/239615\/<\/a><\/li>\n<li>L\u2019impact des Intangible Assets sur la valeur des entreprises &#8211; <a href=\"https:\/\/www.pwc.com\/my\/en\/assets\/press\/170613-theedge-intangible-assets-how-they-impact-a-companys-value.pdf\">https:\/\/www.pwc.com\/my\/en\/assets\/press\/170613-theedge-intangible-assets-how-they-impact-a-companys-value.pdf<\/a><\/li>\n<\/ul>\n<p>&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans nos m\u00e9tiers de communicants, c\u2019est g\u00e9n\u00e9ralement l\u2019actualit\u00e9 qui guide nos choix \u00e9ditoriaux. Et d\u2019actu mon invit\u00e9 n\u2019en a pas manqu\u00e9 ces derniers temps, raison pour laquelle son choix s\u2019est impos\u00e9 naturellement. J\u2019accueille donc aujourd\u2019hui St\u00e9phan Salberter, qui apr\u00e8s un impressionnant parcours \u00e0 la t\u00eate de la commmunication corporate de grands noms de le finance, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/julienbrasseur.be\/index.php\/2018\/05\/02\/9-interview-de-stephan-salberter\/\" class=\"more-link\">Continuer la lecture <span class=\"screen-reader-text\"> \u00ab\u00a0Interview de St\u00e9phan Salberter\u00a0\u00bb<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[6,12,13,18],"tags":[26,35,94,186,301,318,353],"class_list":["post-991","post","type-post","status-publish","format-standard","hentry","category-communication","category-podcast","category-pr","category-uncategorized","tag-akkanto","tag-b19","tag-corporate-communication","tag-intangible-assets","tag-purpose-marketing","tag-reputation","tag-stephan-salberter","entry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/julienbrasseur.be\/index.php\/wp-json\/wp\/v2\/posts\/991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/julienbrasseur.be\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/julienbrasseur.be\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/julienbrasseur.be\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/julienbrasseur.be\/index.php\/wp-json\/wp\/v2\/comments?post=991"}],"version-history":[{"count":1,"href":"https:\/\/julienbrasseur.be\/index.php\/wp-json\/wp\/v2\/posts\/991\/revisions"}],"predecessor-version":[{"id":1251,"href":"https:\/\/julienbrasseur.be\/index.php\/wp-json\/wp\/v2\/posts\/991\/revisions\/1251"}],"wp:attachment":[{"href":"https:\/\/julienbrasseur.be\/index.php\/wp-json\/wp\/v2\/media?parent=991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/julienbrasseur.be\/index.php\/wp-json\/wp\/v2\/categories?post=991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/julienbrasseur.be\/index.php\/wp-json\/wp\/v2\/tags?post=991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}